NANKANG OFFICIAL GLOBAL PARTNER FOR FAST & FURIOUS LIVE
NANKANG TIRES ANNOUNCED AS OFFICIAL GLOBAL TIRE PARTNER FOR FAST & FURIOUS LIVE
- Fast & Furious Live, the ground-breaking, live-arena production featuring iconic cars from Universal Pictures’ world famous film franchise, partners with Nankang to supply tires for show vehicles
- World first non-marking ‘grey compound’ specially developed for show
- Five-year partnership runs to 2022 with more than 5,000 tires to be supplied per year
London: 27th October 2017 – Fast Live Productions today announced their partnership with Nankang as official tire partner for Fast & Furious Live – the global arena tour where fans can experience the adrenaline-fuelled thrills of the blockbuster film franchise built on speed. Nankang will provide all-new custom made tires for the incredible live action vehicles to feature in the live show.
Nankang is the longest established tire manufacturer in Taiwan, offering a wide range of tires for many types of vehicles. However, it was a specific and technically challenging request from Fast & Furious Live that led to this new, five-year partnership.
The state-of-the-art 3D projection mapping that features in the show and allows the audience to experience settings around the globe, requires a clean floor area to function correctly, and everyday tires leave black marks when driven dynamically. Nankang’s brilliant solution was to design a ‘grey compound’ tires that leaves no visible mark on the arena floors used on the Fast & Furious Live show.
“We’re extremely impressed with the ingenuity and speed shown by Nankang to develop these highly specialised tires – made exclusively for the Fast & Furious Live show,” said James Cooke-Priest, CEO, Fast Live Productions. “The cutting-edge 3D projection mapping has to be seen live to be believed, and we can now push the limits of this incredible digital technology all the further thanks to the skill and determination of the engineers at Nankang.”
The partnership is already in high speed motion with the Fast & Furious Live stunt driver team using the special Nankang is at “Fast Camp”, the show’s top-secret rehearsal venue, as they practice and develop the incredible movie stunts they are soon to be performing in live action sequences for fans across the globe.
“We’re incredibly proud to be able to bring new tire technology to Fast & Furious Live, and to have the opportunity to help this exciting, new live production reach even greater heights,” said Kevin Chuang, General manager of Nankang Tires. “To devise, test and deliver an all-new, high-performance compound of tire was the kind of challenge we relish, and we’re really excited to see our new tires in action in the Fast & Furious Live show.”
Previewed to the world last month, the adrenaline-fueled, two-hour Fast & Furious Live show is set to be the most spectacular live arena production ever produced, featuring precision performance driving and newly created physics-defying stunts. Using favourite cars and locations that criss-cross the globe along with key scenes from the film series – created via state-of-the-art 3D projection mapping – fans will be transported straight into this immersive extension of the Fast & Furious movies.
For tickets and further details, please see www.fastandfuriouslive.com
For more details, please contact:
Fast Live Productions
Tel: +44 (0)203 876 2770
ABOUT THE FAST & FURIOUS FRANCHISE
Over the course of eight films that have successively stoked passion in an ever-expanding audience and earned more than $5 billion at the worldwide box office, Universal Pictures’ record-smashing homegrown franchise has become the studio’s most-profitable and longest-running one. On social media platforms, fan following for the movies and cast has grown into the biggest of any active franchise. On the heels of 2015’s Furious 7, one of the fastest movies to reach $1 billion worldwide in box-office history and the sixth-biggest global title of all time, comes the newest chapter in one of the most popular and enduring motion-picture serials of all time: The Fate of the Furious, which debuted in theaters in April 2017 and became the biggest global opening of all time.
Nankang Tires are widely recognised as one of the leading tire brands worldwide. Established in 1959, they have built a history and heritage for producing a comprehensive range of high quality tires with exceptional grip, durability and performance in every terrain.
With a world class R+D department that has the ability to react to market demand whilst also being able to diversify and develop totally new and uncharted territory, the Nankang brand has earned multiple international certifications and host a range of products highly praised worldwide. Nankang are a dynamic and growing brand positioned at the cutting edge of the tire market inspired by their philosophy of “Integrity, Pragmatism and Innovation”. It is this consistent drive for product differentiation and ongoing tire development that means they are the perfect partner for Fast & Furious Live.
ABOUT FAST LIVE PRODUCTIONS
Brand Events, in partnership with sports, media and entertainment specialists Epsilon Partners, have created and financed a joint venture company, Fast Live Productions Ltd, which will produce and tour Fast & Furious Live globally for 5-plus years. Brand Events previously worked with BBC Worldwide producing and touring the incredibly successful Top Gear Live shows around the world for more than 10 years. The business runs many other renowned automotive events and festivals—including Ignition Festival of Motoring, The London Classic Car Show and the CarFest festivals. The company is widely regarded as the most successful innovator in consumer events and productions, with several industry accolades in recognition.
ABOUT UNIVERSAL BRAND DEVELOPMENT
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).